O the glory of Ikea
To me, its just a store but some people feel compelled by the spirit, still others are paid to analyze (or tell people they are compelled by some spirit) and so the long journey to enlightenment continues.
“…the people who flock to Ikea during the sales really are like pilgrims flocking
to a shrine or temple, while those who more calmly make their way to the shops
at the weekend are akin to those who go to church on the sabbath. Shopping has
taken on a whole raft of functions that religions used to take care of. Human
beings seem to crave ritual, and shopping is the modern ritual par excellence.
Many people will go shopping on the same day almost every week, visiting the
same shops. They will stop off for a coffee at the usual time and will often
meet friends while on their trips. The weekly shop provides comforting
regularity, just as regular worship once did.”
Assembly Required
By Julian Baggini
Guardian Unlimited
Image: “O the glory of Ikea”
By Mathowie (yes, that Mathowie 
@ FLICKR.
Some rights reserved. Used with permission.
