The pleasure and pain of Ikea
December 22nd, 2005
“If Dante had written his Inferno today, he might have added a tenth circle
of hell – visiting Ikea on a Sunday.
Ikea is one of the few reasons why having a job where you work weekends -
and have the odd weekday off – is a godsend. Visit an outlet of the furniture giant on a Tuesday afternoon and it’s just
a trip to the shops. Visit on a Saturday or a Sunday and you may well end up
with Vietnam-style flashbacks.Ikea has played a huge part in the lives of Britons since the opening of
the first store in 1987. On any given Sunday, hundreds of thousands of people in the UK visit an
Ikea. Last year 33 million people visited one of the stores.
and have the odd weekday off – is a godsend. Visit an outlet of the furniture giant on a Tuesday afternoon and it’s just
a trip to the shops. Visit on a Saturday or a Sunday and you may well end up
with Vietnam-style flashbacks.Ikea has played a huge part in the lives of Britons since the opening of
the first store in 1987. On any given Sunday, hundreds of thousands of people in the UK visit an
Ikea. Last year 33 million people visited one of the stores.
It has even been estimated that one in 10 Europeans are conceived in an
Ikea bed. Indeed, if you bump into a Briton under the age of 50 who has never visited
Ikea, it is not unlikely that they are either from the Hebrides, or a member of
the aristocracy.”
Ikea bed. Indeed, if you bump into a Briton under the age of 50 who has never visited
Ikea, it is not unlikely that they are either from the Hebrides, or a member of
the aristocracy.”
“The pleasure and pain of Ikea”
By Finlo Rohrer
Image: “Meditation” (Modern monk)
By El Oso @ IKEA Lovers/FLICKR.
© All rights reserved. Used with permission.
