The IKEA Paradox
December 8th, 2005
“No, not that. There!” He sounded desperate, so I looked at the TV again.
“What? It’s a commercial. What am I looking for?”
“It’s IKEA.
They’re opening up a store in Emeryville,” he explained, beaming up at
me.
“IKEA? That’s why my heart is racing? What’s the big
deal?”
“It’s IKEA!”
“So you said. And?”
“The IKEA Paradox” by Rob Rosen
SoMa Literary Review
Image:”Dad at IKEA” By GlobalGlenn @ FLICKR
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