Should Ikea Just Assemble Its Own Advertising?
December 6th, 2005
“I confess that when I got my first real job a number of years ago, I drove
9 hours to the nearest Ikea to stock up on all the bric-a-brac I needed for my
first apartment.
So I’m a little curious as to why Ikea keeps changing ad agencies, as
Adweek reports…
Adweek reports…
People love Ikea. They’ll line up for days when a new store opens. They’ll
drive hours to get to one (like I did). Ikea is a great brand, but it seems like
a very fickle client. Does Ikea really need another advertising agency to tell
them how to improve their brand?”
drive hours to get to one (like I did). Ikea is a great brand, but it seems like
a very fickle client. Does Ikea really need another advertising agency to tell
them how to improve their brand?”
“Should Ikea Just Assemble Its Own Advertising?”
AdPulp
Image: ABF
It’s simple…Fashion = Innovation
Ikea is just as much a part of the fashion industry as H&M or Zara. But, the ad agency has a much tougher job selling household furniture as lifestyle fashion. I think the burn-out probably comes from the agencies themselves rather than Ikea