The Unofficial IKEA Web Journal

“Even though IKEA Stoughton is approximately 20 miles from Boston, people who
live and work in the city may feel as if the world’s leading home furnishings
retailer is as close as the end of their street. Zipcar, the nation’s largest
provider of on-demand cars for use by the hour or day, today announced a new
program with IKEA Stoughton to incorporate the country’s leading car sharing
experience as an integral part of the new store, making IKEA Stoughton
accessible to tens of thousands of Massachusetts residents and businesses
without cars and helping to reduce traffic and car emissions and maximize
parking.

With the partnership, IKEA Stoughton becomes the first major U.S.
retail store to reserve parking spaces for car sharing vehicles. As part of IKEA
Stoughton’s commitment to car sharing, five spaces in the store’s parking lot
will be reserved as “Zipcar Only” spots. Six IKEA-branded Zipcars will also be
placed at Zipcar locations throughout Greater Boston and made available to all
Zipcar members at a discount. Additionally, Zipcar members will enjoy exclusive
benefits, such as one free dinner in the store restaurant for each one
purchased. As the program continues to evolve and expand over time, Zipcar
members will also be invited to participate in special IKEA events and
promotions not available to the public…” 

ZipCar

Visit.