Why I Love Playmobil (and Ikea)
January 11th, 2006
“It’s because it offers a view of a perfect world. A world where everything is clean, everyone is happy, where everything works.
Nobody ever has a bad hair day in the Playmobil world. There is no
graffiti or litter. The mail always arrives on time. The postman is
happy with his lot. And his van is clean and shiny.
And something else struck me, then. That Ikea offers a similar hope.
If you fill your house with our stuff, then your life will be as
perfect as that guy’s. Yeah, him. The the one smiling at his daughter
as she sits in an egg-shaped chair, grinning back at him. (No toys
strewn everywhere here. No mess for Dad to clean up.)
I guess they are both selling the same kind of hope…”
Capcloud
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