Diamond or kitchen? Ikea offers both
“FEBRUARY 08, 2006 – Plymouth Meeting, Penn. — If the way to a man’s heart is
through food (hence the kitchen) and the way to woo a woman is with a diamond,
IKEA has figured out how to entice both this Valentine’s Day.
The home
furnishings retailer will be hiding a grand total of 23 diamond rings in kitchen
settings at 23 of its U.S. store locations, according to an Ikea release. And if
that’s not enough, the company is offering $500 and $250 gift cards along with
the ultimate gem—$10,000 toward an all-new, fully-outfitted Ikea
kitchen.
“What would really make most women happier: a diamond ring, or
an all-new, beautiful, easy-to-cook-in, fun-to-live-in Ikea kitchen? We’re
giving customers a chance to win both, but we think the Ikea kitchen, a cook’s
best friend, will really win everyone’s hearts,” said Wendy Clark, commercial
public relations manager, in the statement.
Dubbed
“Fall-in-Love-with-Ikea-Kitchens,” the event will pit three lucky contestants
against one another at each participating Ikea store (stores in Houston, San
Diego and Seattle will not participate in the contest). The customers will be
randomly drawn to compete against each other and the clock in a search for a
diamond ring in an Ikea kitchen room setting. To be eligible, customers must
arrive by 9 a.m. on Valentine’s Day. The contestant who finds the ring in the
shortest amount of time in each store wins, with a maximum time limit of five
minutes.
Runners-up will win gift cards worth $500 for second place and
$250 for third place. Additionally, contestants and those who visit
participating Ikea stores between Feb. 7 and Feb. 28 can enter to win $10,000
toward an Ikea kitchen. The winner will be announced on or around March 7…”
Photo: “Purchased!” by Andrew D. Miller @ FLICKR.
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