Ikea confident as new store opens in Japan
“Ikea boss Anders Dahlvig said Monday the Swedish furniture giant was
confident of cracking Japan on its second attempt as thousands of
customers flocked to its new store east of Tokyo.
Ikea opened the
doors to one of its biggest stores, spanning 40,000 square metres
(430,000 square feet), with 10,000 product lines, 2,200 car parking
spaces, a child-care area and one of Tokyo’s largest restaurants.
The
new store, in Ikea’s trademark blue and yellow colours, marks Ikea’s
return to the world’s second-largest retail market after it withdrew 20
years ago having failed to win over Japan’s notoriously finicky
consumers.
“I think last time in the 1970s it was way too early to come to Japan,” said Dahlvig, Ikea group president and chief executive.”
Press Release
The Embassy of Sweden
