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“ I can’t explain the excitement I am feeling waiting for the opening
day of Ikea in Michigan. I will be there and am seeing by the
CantonProject sight that about 20,000 + others will be there too!
That means the secret is out. Michigan will be redecorated with
Ikea. Thank You for your choice of coming to Michigan, you won’t be
disappointed.”
- Judy S.
“I learned to love IKEA when I visited the East Coast in the Summer of 1994. I had just graduated from college and bought as much for my new apartment as my parents’ van would hold. We stopped at several in Virginia and Pennsylvania as we made our way home, buying more each time we found another IKEA store anywhere near our route. I now live a couple of hours outside of Detroit am thrilled I won’t have to drive all the way to Chicago to get my fix. THANKS IKEA, for being such a fun place to shop and for coming to Michigan!!”
- Julie L.
Mega IKEA in Russia?
Lena sent us this link to an LJ blogger in Russia with pics of a “Mega IKEA” under construction.

The caption roughly translates (via BabelFish):
“…from the left side full speed goes the building of the family commercial center
of mega- (Ikea). Discovery is planned to the autumn of 2006.”
Spasibo “1723″ !
Love in the time of IKEA
“Is IKEA china playing love games with its local competitor? IKEA opened
its first store in China in 1998. AIKA, one of its biggest local
competitors, uses a brand name that is disturbingly similar to that of
the Swedish giant.
Things get even worse when looking at the two companies’ local
brand names. IKEA’s Chinese name is YiJia (宜家), meaning something along
the lines of “a proper home”. AIKA’s Chinese name is AiJia (爱家),
meaning a “loving home” or “love home”. It sounds almost the same as
IKEA’s YiJia, but adds the “love” element.
A few weeks ago, IKEA opened a new store in Beijing. The campaign to
promote the new store features a new catchphrase – AiDeXinTiYan
(爱的新体验). The official English version is “more to love” but the literal
translation is closer to “a new experience of love”. Some may see this
as IKEA’s jab at AIKA, trying to appropriate the local competitor’s
signature emotion…”
Bilingual brands: Love in the time of IKEA
By Dror Poleg
DANWEI
Featured Blog
Image from Trendwatching Customer-Made page here.
Positive Fanatics is also mentioned in the current edition of Trendwatching. Check it out.
IKEA DIY Project – Art for Under $50

“Looking for a quick DIY project that gives you an opportunity to create a work of art for your walls for under $50? I think you’ll like this idea, I needed a way to display my Lotta Jansdotter postcards, so I figured I’d grab some IKEA frames, scissors and a roll of duct tape.
A: Purchase frames at IKEA. You can purchase as many, or few, as you’d like. I grabbed the NYTTJA 2-packs in white (5.5 x 7.5″, which fits images 4 x 6″). Next, pick up a roll of heavy duty clear duct tape. Please do not purchase the standard gray, for one, it’s ugly and two, the color peeks through the cracks. Grab a package of sawtooth picture hangers too, these will secure the art to the wall when you’re finished. Don’t forget a pair of good scissors.
B: Collect your images, mini-paintings, postcards, cards, anything that you’d like to display….”
HOLLY @ decor8
Check it out!
IKEA acts to make DIY shopping simpler

“IKEA, the Swedish furniture giant, is trying to make DIY shopping a less
hellish experience by simplifying its stores.
of products to make it easier for customers to make a quick exit. And the IKEA
at Braehead, near Glasgow, has introduced easier-to-read boards to help puzzled
customers find the exit.
joiners, who can put together the flat-pack furniture for a fee. In Wembley,
north-west London, IKEA has reduced the number of products on sale from 14,500
to 8,500.
making people park, then transfer to a parking bay to load up their
purchases.
bedrock, but in future you will be able to say, ‘I have bought three wardrobes
for my house and I’d like somebody to put them up for me’.”
Claire Smith
Scotsman.com








