At IKEA we are no strangers to the great and the good of the world of art.
We have been selling motifs of many artists such as Picasso and Monet. IKEA Art
Event adds a new dimension to our offer and opens the door for you, our
customers, to the world of exclusive current galleries. The artists presented in
the IKEA Art Event are individual contemporary artists working in Sweden.
This is a limited edition. Why limited? Well, why not – this is an
event afterall. Here today, gone tomorrow. This is definitely an event you don’t
want to miss! Event only in Chicago, Paramus, Philadelphia and
“Good company, good names? If you are like most IKEA shoppers, you don’t
have a clue where IKEA’s bottomless well of goofy-sounding product names
comes from or what they mean. Why is an IKEA desk called Jerker? Do you want to
sleep on a bed named Gutvik? That’s not a carving knife, that’s a
Smeltpunt. Well get ready, there is a method to the apparent madness.
Items for the bathroom like Apskar (a wash basin), Toftbo (a bathroom mat),
and Sanni (a bath sheet) are named after Scandanavian lakes, rivers and
bays–that seems appropriate.
Stuff for kids is named after mammals, birds, and adjectives. So if you buy
your children a Smyg, they’re getting a lamp named for a wren. And a child’s
desk is Fartful, which of course means “speedy” in Swedish.
Chairs have men’s names like Roger and Joel and Luppio. And materials and
curtains have women’s names like Rosali and Lenda and Ingert…”
“The Naming Business: Unraveling the IKEA product naming mystery”
A Hundred Monkeys
[via Apartment Therapy]
Photo: “Truth in advertising” by somenordic-based guy @ IKEA Lovers/FLICKR
© All rights reserved. Used with permission.
Advertising & Marketing