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Home > Communities, People, Weblogs > Social Networking: IKEA + Twitter = Win

Social Networking: IKEA + Twitter = Win

January 27th, 2009

Totally cool story about how social networking through Twitter saved the day for one IKEA customer. Story told by OzDJ (@OzDJ) on his Phlog and retold by LaurelPapworth on her Social Media Blog: the business of being social.

Long story short:

  1. @OzDJ needed some shelves. 
  2. @aDB was at the local IKEA.
  3. @OzDJ bribed @aDB with some IKEA food and instant karma to check on the stock.
  4. Less than an hour later, @aDB posted a picture on TwitPic as evidence of available stock.
  5. Social Networking for the WIN!

I actually saw these tweets go by in my twitter stream, (!!) and having witnessed the same on IKEAFANS on many occasions, I nodded and went back to work. The difference here is IMMEDIACY. Within an hour, OzDJ had posted this picture of said stock:

Now, THAT’s the power of social networking. I always knew IKEA fans are just the best kind of people there are! Now, proof.

Check out the evolution of TwitterCaching that grew out of this exchange: #twittercache and OzDJ’s post about it here: Forget the Obama Inauguration – this is the first ever #twittercache.

Tell the world!
  • email
  • Technorati
  • TwitThis
  • Digg
  • Google Bookmarks
  • StumbleUpon
  • Sphinn
  • Yahoo! Buzz
  • Reddit
  • del.icio.us
  • Mixx
  • blinkbits
  • MySpace
  • Facebook

Communities, People, Weblogs , , , , ,

  1. January 27th, 2009 at 23:21 | #1

    What a great write up! This was a bunch of fun and social media tools made it so easy for me to help out a fellow twitter user (who I have not met in meatspace … yet)

    Thanks for the post – here’s hoping it can inspire others :-)

  2. January 28th, 2009 at 00:08 | #2

    Thanks, aDB! Can’t wait to see where #twittercache goes!

  3. January 28th, 2009 at 13:20 | #3

    Cool! I will totally be tweeting on our next run if something’s out of stock.

  4. February 1st, 2009 at 23:04 | #4

    I’ve done similar things before for people, but its like txt’s but its kinda my job to do stock checks here at Adl IKEA. lol

  5. Nicholas
    March 5th, 2010 at 00:37 | #5

    This is interesting that social media was used as a means to communicate for this situation. In many situation a person would just wait until there was stock or goes somewhere else but someone who is a fan or frequent shopper at the store helps to save the day. good job man.

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