IKEA Chest…errr…Staircase of Drawers
IKEA Malaysia and Lowe and Partners, Kuala Lumpur, Malaysia have joined forces with a single mission in mind: To bring to life the fact that being organized means saving space. The creative idea was to turn the store’s main staircase into a ‘chest’ of drawers, with everything inside neatly organized, highlighting the efficient use of space in an impactful way.
This innovative use of space screams IKEA! Mission: Accomplished!