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Posts Tagged ‘IKEA advertising’

IKEA Chest…errr…Staircase of Drawers

July 14th, 2009

IKEA Malaysia and Lowe and Partners, Kuala Lumpur, Malaysia have joined forces with a single mission in mind:  To bring to life the fact that being organized means saving space. The creative idea was to turn the store’s main staircase into a ‘chest’ of drawers, with everything inside neatly organized, highlighting the efficient use of space in an impactful way.


Lowe and Partners, Kuala Lumpur, Malaysia

Lowe and Partners, Kuala Lumpur, Malaysia



This innovative use of space screams IKEA!  Mission: Accomplished!

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Tampa Gets IKEA’s “Message in a bottle(s)”

May 28th, 2009


Tampa Beach goers recently found another of IKEA’s creative ad campaigns had washed up on their shores :-) .

Wonder how many  people took advantage of some of the shade?  And Where do you thinkn they got those ENOURMOUS bottles?!  Nice sand scuplture too…

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Oval Office in Union Station – EmbraceChange09

January 13th, 2009

IKEA’s campaign, EmbraceChange09 is inventive, as are most IKEA campaigns. This one is a multi-media campaign consisting of a website, www.embracechange09.com, which will allow visitors to furnish the Oval Office with IKEA furniture. There’s also a standing offer to President Elect Obama and the First Lady to furnish any room in the White House for free. 

IKEA said, of the campaign expenditures,

the campaign’s significance is on par, if not greater than promotions for new store openings.

Billboards and posters plastered all over the metro system in D.C. have caused a bit of a backlash on sites such as adrants.com. The campaign also includes metro-area bus wraps, the staged Oval Office complete with Secret Service agents staged in Union Station in Washington, D.C. seen above.  Overall, ApartmentTherapy.com viewers are rating the campaign, Hot!

A controversial mock motorcade has spawned a Twitter petition @IKEAGreen – the first petition of its kind on the Social Media site, Twitter.  See Petition IKEA to Go Green with EmbraceChange09 Campaign at the IKEA Fans blog for more information on the controversy over the motorcade which will motor through Washington D.C. for 2 days later this week.

The interactive website (www.embracechange09.com) set up by IKEA for this campaign will be active on the 16th, and in addition to decorating the Oval Office, visitors will be able to enter a sweepstakes to win one of three $1500 IKEA Gift Cards. Wish me luck!

[Photo by cpayne via Flickr - thanks!]

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IKEA Hemnes Ad

December 28th, 2008

IKEA Hemnes Ad – Not quite as funny as previous IKEA ads, but clever nonetheless. Love the old woman, “I don’t judge.”

[via YouTube courtesy of http://advmania.blogspot.com/]

P.S. IKEA Orlando – Don’t forget ChanuIKEA! Tonight at IKEA Orlando in the Restaurant starting at 6pm. Send pictures, please!

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Advertising & Marketing, Television and Video, Weblogs , , , ,

IKEA Billboards Spread Holiday Cheer

December 5th, 2008

IKEA advertising is always clever and they don’t disappoint for the holiday season with this 3 dimensional outdoor billboard campaign.  Paix (Peace), Joy, Love, and Hope – what more could you want from a holiday billboard?  Way to go IKEA!

Are we in the holiday spirit yet?  What will YOU be buying at IKEA this holiday season?  Tell us about your favorite IKEA holiday treats!

[as seen on comunicadores and thanks to kisaacs for posting on IKEAFANS.com in the forums]

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Outstanding IKEA Ads

May 22nd, 2006

Ozgur Alaz has a compilation of great IKEA ads in his blog:

Mtk_1

Check out Marketellica

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Everyday Fabulous

May 20th, 2006

Evd1

Evd2

Everyday Fabulous Exhibit
IKEA New York
May 19-23
9 A.M. – 6 P.M.

LINK

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IKEA Pimps Your Bus Stop

May 19th, 2006

Cool site CURBED just posted pics of these cool stopover makeovers:

Kbs1

“Well, this is certainly like no other bus stop we’ve ever seen. Looks like Ikea is trying to smooth over any Red Hook apprehension by outfitting some of the city’s bus shelters with modern yet sensible furnishings. At this one on West 57th Street, there doesn’t seem to be anyone standing guard. So, uh, who wants a free couch?…”

Kbs2

Visit CURBED for the rest of the story and more pics.

Thanks Debbie G!

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IKEA Streetside Museums!

April 19th, 2006

Check out these cool display boxes  in Japan. First you get a map, then take a stroll:

Kms3

Kms1

Kms2


Ikea 4.5 museum – “4.5″ means 4 and a half tatami mats, which is one of the typical sizes of Japanese rooms.  6 tatami mats room and 8 tatami mats room are popular, too.”

Related links:
http://www.4point5.jp/map.html

http://en.wikipedia.org/wiki/Tatami

Kind Regards,
Megumi/farnorth

“IKEA 4.5 Museum” by farnorth on FLICKR
Image links 1 2

© All rights reserved. Used with permission.

Even more pics at this earlier post.

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