Tampa Beach goers recently found another of IKEA’s creative ad campaigns had washed up on their shores :-).
Wonder how many people took advantage of some of the shade? And Where do you thinkn they got those ENOURMOUS bottles?! Nice sand scuplture too…
IKEA’s campaign, EmbraceChange09 is inventive, as are most IKEA campaigns. This one is a multi-media campaign consisting of a website, www.embracechange09.com, which will allow visitors to furnish the Oval Office with IKEA furniture. There’s also a standing offer to President Elect Obama and the First Lady to furnish any room in the White House for free.
IKEA said, of the campaign expenditures,
the campaign’s significance is on par, if not greater than promotions for new store openings.
Billboards and posters plastered all over the metro system in D.C. have caused a bit of a backlash on sites such as adrants.com. The campaign also includes metro-area bus wraps, the staged Oval Office complete with Secret Service agents staged in Union Station in Washington, D.C. seen above. Overall, ApartmentTherapy.com viewers are rating the campaign, Hot!
A controversial mock motorcade has spawned a Twitter petition @IKEAGreen - the first petition of its kind on the Social Media site, Twitter. See Petition IKEA to Go Green with EmbraceChange09 Campaign at the IKEA Fans blog for more information on the controversy over the motorcade which will motor through Washington D.C. for 2 days later this week.
The interactive website (www.embracechange09.com) set up by IKEA for this campaign will be active on the 16th, and in addition to decorating the Oval Office, visitors will be able to enter a sweepstakes to win one of three $1500 IKEA Gift Cards. Wish me luck!
[Photo by cpayne via Flickr - thanks!]
IKEA Hemnes Ad - Not quite as funny as previous IKEA ads, but clever nonetheless. Love the old woman, “I don’t judge.”
[via YouTube courtesy of http://advmania.blogspot.com/]
P.S. IKEA Orlando - Don’t forget ChanuIKEA! Tonight at IKEA Orlando in the Restaurant starting at 6pm. Send pictures, please!
IKEA advertising is always clever and they don’t disappoint for the holiday season with this 3 dimensional outdoor billboard campaign. Paix (Peace), Joy, Love, and Hope - what more could you want from a holiday billboard? Way to go IKEA!
Are we in the holiday spirit yet? What will YOU be buying at IKEA this holiday season? Tell us about your favorite IKEA holiday treats!
[as seen on comunicadores and thanks to kisaacs for posting on IKEAFANS.com in the forums]
Cool site CURBED just posted pics of these cool stopover makeovers:
“Well, this is certainly like no other bus stop we’ve ever seen. Looks like Ikea is trying to smooth over any Red Hook apprehension by outfitting some of the city’s bus shelters with modern yet sensible furnishings. At this one on West 57th Street, there doesn’t seem to be anyone standing guard. So, uh, who wants a free couch?…”
Visit CURBED for the rest of the story and more pics.
Thanks Debbie G!
Check out these cool display boxes in Japan. First you get a map, then take a stroll:
“
Ikea 4.5 museum - “4.5″ means 4 and a half tatami mats, which is one of the typical sizes of Japanese rooms. 6 tatami mats room and 8 tatami mats room are popular, too.”
Related links:
http://www.4point5.jp/map.html
http://en.wikipedia.org/wiki/Tatami
Kind Regards,
Megumi/farnorth
“IKEA 4.5 Museum” by farnorth on FLICKR
Image links 1 2
© All rights reserved. Used with permission.
Even more pics at this earlier post.
