Burbank, CA (May 29, 2008) – Embracing its Swedish heritage, the world’s largest home furnishings retailer, IKEA, is searching for twenty couples to participate in a special “Mamma Mia!” The Movie-themed group wedding/commitment ceremony as part of the “IKEA ‘I Do, I Do, I Do, I Do, I Do’ Want to Get Married at the Mamma Mia! Wedding Event” Couples Search. Collaborating with Universal Pictures to mark the upcoming U.S. release of the film (July 18, 2008), IKEA is footing the bill for the huge wedding to help the lucky couples celebrate their love of IKEA, the story of “Mamma Mia!,” and, of course, each other!
The wacky and joyous group wedding celebration will take place at the IKEA Burbank store on July 17, 2008. Participating couples can choose to get married, renew their vows, or participate in a commitment ceremony. The ceremony and reception will feature a special guest host, festive décor, and Swedish meatballs. Immediately after the reception, the couples and their guests will attend a private pre-screening of “Mamma Mia!” The Movie at Universal CityWalk.
“IKEA knows that home is the most important place in the world—especially for newlyweds who are starting a lifelong home together,” said Marty Marston, Public Relations Manager IKEA US. “We’re thrilled to be helping couples celebrate this exciting moment in time and kick-off their lives together in such a fun, entertaining way.”
Wedding gifts from IKEA for the couples include:
- A wedding reception following the ceremony for up to sixteen guests per couple;
- Tickets for the couples and their guests to a private advance screening of “Mamma Mia!” following the reception;
- One $500 IKEA Gift Card (per couple);
- Additional IKEA product gifts.
Entrants must visit www.ikea-usa.com/weddingcouples between May 27 and June 10, 2008, and complete the entry form by telling IKEA, in 250 words or less, why they want to be selected. The winning couples will be randomly selected by IKEA and will be announced on June 16, 2008. The selected couples are responsible for their own transportation to and from IKEA Burbank and must obtain a valid California marriage license, if applicable. Each couple will be legally married or, by their choice, participate in a renewal or commitment ceremony.
The IKEA/“Mamma Mia! The Movie” wedding celebration kicks off at local IKEA stores around the country in June and July. Select IKEA stores will host activities such as in-store karaoke sing-alongs, where customers can perform a song from the “Mamma Mia!” soundtrack to receive free tickets to an exclusive, advance screening of the film. Visit www.IKEA-USA.com and select your local store for more information on what is happening in your area.
ABOUT MAMMA MIA!
Meryl Streep leads an all-star cast in the feature-film adaptation of the beloved musical that has been seen by more than 30 million people in 160 cities and 8 languages around the world. Bringing the timeless lyrics and melodies of iconic super group ABBA to movie audiences, Summer 2008 is the season for Mamma Mia!
The three women who created the worldwide smash stage hit—global producer Judy Craymer, writer Catherine Johnson and director Phyllida Lloyd—repeat their roles in bringing this joyful, musical story to the big screen. The “Mamma Mia!” film is produced by Judy Craymer and Gary Goetzman.
Pierce Brosnan, Colin Firth, Stellan Skarsgård, Christine Baranski, Julie Walters, Amanda Seyfried, and Dominic Cooper join Streep in this celebration of a mother, a daughter, and three possible dads.
An independent, single mother who owns a small hotel on an idyllic Greek island, Donna (Streep) is about to let go of Sophie (Amanda Seyfried), the spirited daughter she’s raised alone. For Sophie’s wedding, Donna has invited her two lifelong best girlfriends—practical and no-nonsense Rosie (Julie Walters) and wealthy, multi-divorcee Tanya (Christine Baranski)—from her one-time backing band, Donna and the Dynamos. But Sophie has secretly invited three guests of her own.
On a quest to find the identity of her father to walk her down the aisle, she brings back three men from Donna’s past to the Mediterranean paradise they visited 20 years earlier. Over 24 chaotic, magical hours, new love will bloom and old romances will be rekindled on this lush island full of possibilities.
Inspired by the storytelling magic of ABBA’s songs from “Dancing Queen” and “S.O.S.” to “Money, Money, Money” and “Take a Chance on Me,” “Mamma Mia!” is a celebration of mothers and daughters, old friends and new family found.
[via Danielle Rabin/Ketchum]