Affordable dreams in tough economic times call for IKEA!
Why do people love IKEA? Not everyone, of course, but certainly a great number of people all over the world do truly LOVE IKEA.
I can tell you what IKEA does for me…
It’s about accessibility of dreams. I’m a person who has lots of little plans and dreams about my surroundings from clothes to gardens, and like lots of people I’m influenced by television and magazines on what those things can look like. I want to be individual within a cultural context and to express myself through the physical attributes of my surroundings.
Like nearly everyone, my money and my mind are not in synch. I want more than I can afford or have. My eyes are bigger than my wallet. At times, I live firmly in an unbalanced state of desire. I have Plans without Wherewithal.
And then, there is IKEA. There are interesting, even beautiful things at IKEA- lots of them- that are within the realm of my financial possibility. These things are geared toward people who live in small spaces, who need places to put things away, who need a new bed or couch or kitchen or desk, but who cannot or don’t choose to spend a lot of money, but have a desire to purposefully choose the things they live with rather than take things others are done with.
I lived for too long with other people’s hand me downs, and I suspect that these were hand me downs prior to that. Who actually chose these things? Who desired them? In what home did they make sense, and where were they part of an integrated whole? I am not talking about heirlooms, I am talking about a round dining table when you need square, a light wood when everything else is dark, where nothing really matches or is the right size for the space you inhabit. It is always making do.
So, for me, IKEA is about the freedom to pick things I want to live with.