The Unofficial IKEA Web Journal

Next week the the magazine that all Swedes are waiting for will be stuffed
into mailboxes from the far north of Lapland to the southern Skånsk beaches.

After luring so many to redo bathrooms and kitchens, Ikea is set to
dominate the wardrobe market, asking the public to “come into the
closet”.

On Thursday, Ikea presented it new catalogue.

“The past years push on bedrooms and kitchens has gone really well,” said Jeanette
Söderberg, head of Ikea Sweden. “Both the paper Vi I Villa and we have done
investigations that show many want to put more time in their storage, especially
younger people.”

Ikea is planning on lowering prices 5 percent and some
30 percent on wardrobes.

Adam Ewing

The Local

[Thanks Jen!]
…
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