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	<title>Positive Fanatics &#187; Social Media</title>
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	<link>http://www.positivefanatics.com</link>
	<description>The Unofficial IKEA Web Journal</description>
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		<title>Social Networking: IKEA + Twitter = Win</title>
		<link>http://www.positivefanatics.com/?p=1316</link>
		<comments>http://www.positivefanatics.com/?p=1316#comments</comments>
		<pubDate>Wed, 28 Jan 2009 03:53:00 +0000</pubDate>
		<dc:creator>Positive Fanatics</dc:creator>
				<category><![CDATA[Communities]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Weblogs]]></category>
		<category><![CDATA[#twittercache]]></category>
		<category><![CDATA[@aDB]]></category>
		<category><![CDATA[@OzDJ]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.positivefanatics.com/?p=1316</guid>
		<description><![CDATA[Totally cool story about how social networking through Twitter saved the day for one IKEA customer. Story told by OzDJ (@OzDJ) on his Phlog and retold by LaurelPapworth on her Social Media Blog: the business of being social. Long story short: @OzDJ needed some shelves.  @aDB was at the local IKEA. @OzDJ bribed @aDB with some [...]]]></description>
			<content:encoded><![CDATA[<p>Totally cool story about how social networking through Twitter saved the day for one IKEA customer. Story told by OzDJ (<a href="http://www.twitter.com/ozdj" target="_blank">@OzDJ</a>) on his <a href="http://www.phlog.net/entry/1160591" target="_blank">Phlog</a> and retold by LaurelPapworth on her Social Media Blog: <a href="http://laurelpapworth.com/mobile-web-ikea-twitter/" target="_blank">the business of being social</a>.</p>
<p><strong>Long story short:</strong></p>
<ol>
<li><a href="http://www.twitter.com/ozdj" target="_blank">@OzDJ</a> needed some shelves. <a href="http://www.twitter.com/aDB" target="_blank"></a></li>
<li><a href="http://www.twitter.com/aDB" target="_blank">@aDB</a> was at the local IKEA.</li>
<li>@OzDJ bribed @aDB with some IKEA food and instant karma to check on the stock.</li>
<li>Less than an hour later, @aDB posted a picture on TwitPic as evidence of available stock.</li>
<li>Social Networking for the WIN!</li>
</ol>
<p><a href="http://www.positivefanatics.com/images/billy-bookcases-in-stock-twitter-conversation.jpg"><img class="aligncenter size-full wp-image-1317" title="billy-bookcases-in-stock-twitter-conversation" src="http://www.positivefanatics.com/images/billy-bookcases-in-stock-twitter-conversation.jpg" alt="" width="500" height="339" /></a></p>
<p><strong>I actually saw these tweets go by in my twitter stream</strong>, (!!) and having witnessed the same on <a href="http://www.ikeafans.com/forums" target="_blank">IKEAFANS</a> on many occasions, I nodded and went back to work. The difference here is IMMEDIACY. Within an hour, OzDJ had posted <a href="http://www.twitpic.com/16231" target="_blank">this picture of said stock</a>:</p>
<p><a href="http://www.positivefanatics.com/images/billy-bookcases-in-stock-twitter.jpg"><img class="aligncenter size-full wp-image-1318" title="billy-bookcases-in-stock-twitter" src="http://www.positivefanatics.com/images/billy-bookcases-in-stock-twitter.jpg" alt="" width="496" height="655" /></a>Now, THAT&#8217;s the power of social networking. I always knew IKEA fans are just the best kind of people there are! Now, proof.</p>
<p>Check out the evolution of TwitterCaching that grew out of this exchange: <a href="http://search.twitter.com/search?q=%23twittercache" target="_blank">#twittercache</a> and OzDJ&#8217;s post about it here: <a href="http://phlog.net/entry/1160593" target="_blank">Forget the Obama Inauguration &#8211; this is the first ever #twittercache</a>.</p>

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